Revealing the GoPro world one video at a time

“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels … each medium makes it own unique contribution to the unfolding of the story.” – Jenkins 2007 

My favourite example of a transmedia narrative is the Twilight Saga. Since the release of the four books, the story has been hugely expanded. Fans are able to watch the books come to life with the five movies, and get to know characters through the companion novella, The Short Second Life of Bree Tanner, and Midnight Sun, an alternative perspective of Twilight. The transmediality is obvious; you don’t have to have read the books to understand the film and you don’t have to see the film to know the characters. 

Similarly, the GoPro (POV wearable & mountable compact camera) is capable of being a transmedia narrative. When a viewer watches GoPro footage, they are not entirely focused on the individual characters or plots but rather on the complex world that is GoPro. The one video “provides roles and goals which readers can assume” (Jenkins 2007). By seeing one powerful video, an individual is exposed to one section of the huge GoPro world. The viewer, most of the time, will then watch multiple GoPro videos and receive a well-rounded image of GoPro and its capabilities; “consumers become hunters and gatherers moving back across the various narratives trying to stitch together a coherent picture from the dispersed information” (Jenkins 2007).
If a viewer only sees one video, that consumer will not know everything about GoPro. Users pool information about the GoPro by using the camera for different purposes, and tap into each others expertise to create the never-ending story of GoPro. This does not mean that one video does not tell a story, in fact, every video can be understood on its own. But, each video contributes to the narrative as a whole.
The accessories available alongside the GoPro also contribute to the transmedia story as they are all used for a different function; new parts of the story are revealed with every accessory release.

The bigger picture of The GoPro is unveiled with each video that is added to the bottomless pit of footage.

gopro_collage_goprors1
GoPro bigger picture (source)

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Just for a bit of novelty- the story of 2013 shown through GoPro footage

Reference:

Moore, C. 2014, ‘Transmedia narratives: from blockbusters to g/local content flow week 7′, lecture, BCM112, University of Wollongong, delivered 15 April 2014.

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