Chris Anderson states that “the future of entertainment is in the millions of niche markets at the shallow end of the bitstream.” This is a fact that Netflix is well aware of and has utilised successfully within its company to appeal to a wide range of audiences and gain worldwide success.
The concept of the Long Tail is based around the knowledge that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail”
Click through this prezi to explore deeper into the subscription video on demand (SVOD) service that is Netflix and gain an understanding on how the long tail effect has been intrinsic to Netflix’s success.
Ashleigh 