Between four walls

Untitled Infographic-1

Medieval times, most believe, saw the Lord have total control of the land you owned – you pretty much needed permission for anything to do with the land, even though you were the owner. These medieval ways have followed us into the 21st century in the form of digital feudalism. Many platforms attempt to, and succeed in, keep users within their walled garden that is their product. An example of this is Apple, which keeps users tied to their platforms by restricting transferring across different brand platforms; for example, if you purchase an app on your iPhone, it can only be transferred to other Apple products. In this way, Apple has total control and keeps users attached to their products. Within these walled gardens, information flow can be used for surveillance if the data is within a walled garden. Facebook is an example of this; it uses cookies of browsing history to examine your likes, social connections and what you talk about. This data can then be used for strategic target marketing such as a targeted advertisement down the side of your newsfeed.

The above infographic explores the concept and transition of medieval feudalism to modern digital feudalism in slightly more details and allows us to see the control a walled garden creates.


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